What Is a Lead Revenue Share Program?
If your business generates more leads than you can sell or use, a revenue share program offers a way to monetize that unsold volume instead of writing it off. Here's how the model works, and how Assigners' program specifically operates.
What "Revenue Share" Actually Means
In a flat-sale arrangement, you sell a lead once for a fixed price, regardless of what happens to it afterward. In a revenue share arrangement, you don't sell the lead outright — instead, a partner works it, and if it results in a sale, you receive a percentage of that sale price.
The tradeoff is timing and certainty versus upside: a flat sale pays immediately and predictably; revenue share pays only when a lead actually converts, but can pay out more per lead than a typical wholesale rate since you're sharing in the final sale rather than a fixed buy price.
How Assigners' Revenue Share Program Works
You send us the leads you can't sell or use through a simple API integration. Every lead is scrubbed against Do-Not-Call and litigation lists before it's ever touched by an agent, which is a compliance step, not a qualification filter on lead quality.
Cleared leads are routed into our calling platform, where trained agents contact them and attempt to complete a warm transfer into an active buyer campaign. Completed transfers are sent through Ringba, where you get publisher-level access to monitor performance and track results in real time.
You're paid 40% of the sale price on every warm transfer or call we successfully sell from your submitted leads — for example, a transfer sold for $100 pays you $40. Payment is tied to completed, sold outcomes, not to the number of leads submitted.
Why Compliance Screening Happens Before Anything Else
Working a lead that's on a Do-Not-Call list or tied to active litigation creates real risk for everyone involved — the partner submitting it, the agent working it, and the buyer it might eventually be transferred to. Scrubbing against DNC and litigation lists before a lead reaches an agent removes that risk from the process up front, rather than trying to catch it after the fact.
What Kind of Leads Are a Good Fit
Revenue share tends to make the most sense for leads you'd otherwise write off entirely: submissions outside your current buy box, aged leads you no longer have capacity to work, or overflow volume from campaigns that outpaced your team's ability to follow up. Because there's no cost to submit leads that don't convert, it's a way to find upside in inventory that currently generates nothing.
Frequently asked questions.
Do I get paid for leads that don't convert?
No — revenue share is paid only on completed, sold warm transfers or calls, not on the number of leads submitted. Leads that don't clear compliance screening or don't convert generate no payout, but they also cost you nothing to submit.
How is the 40% revenue share calculated?
It's 40% of the actual sale price of the completed warm transfer or call — for example, a transfer sold for $100 pays a $40 revenue share. Actual sale price varies by vertical, lead quality, and buyer demand.
Can I see what's happening to the leads I submit?
Yes — completed transfers are sent through Ringba, where you get publisher-level access to monitor call outcomes and track results in real time, rather than waiting on a periodic report.
Ready to monetize your unsold leads?
Tell us your vertical and volume — our team will walk you through the API integration and revenue share terms.