Actively Requesting Reviews vs. Passive Review Accumulation
Online reviews accumulate either passively, as satisfied clients occasionally leave one unprompted, or through an active process where the firm systematically asks clients to leave a review.
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Assigners CommitmentYour request is only shared with a service provider matched to your project and service area — never sold as part of a bulk or resold list.
Passive Accumulation
Reviews come in occasionally and unprompted, from clients motivated enough to leave one on their own.
- No process or tool needed
- Reviews that do come in are entirely unprompted and organic
- Review volume grows very slowly, if at all
- Dissatisfied clients are often more motivated to leave unprompted reviews than satisfied ones, which can skew ratings
Actively Requesting Reviews
The firm systematically asks satisfied clients to leave a review, often via a follow-up email or text after a case concludes.
- Meaningfully increases review volume over time
- Helps offset the natural skew toward negative reviews being more common unprompted
- Review management tools can automate and track the request process
- Requires a consistent process built into case closure
- Some tools involve an ongoing subscription cost
Which one makes sense for you?
Passive accumulation requires no effort but produces slow, often skewed review growth, since dissatisfied clients tend to be more motivated to leave unprompted feedback. Actively requesting reviews at the right moment — typically after a positive case outcome — meaningfully increases both volume and the overall balance of ratings, and can be done with minimal added cost using a simple, consistent process.
Key cost factors.
- Current review volume and rating relative to local competitors
- Whether case closure already includes a consistent client communication step
- Budget for a review management tool versus a fully manual process
- State bar rules on solicited testimonials, which vary by jurisdiction
Before you decide.
- How does our current review volume compare to competitors in our market?
- At what point in the case lifecycle would asking for a review make sense?
- What do our state bar rules say about soliciting and displaying client reviews?
Frequently asked questions.
Are there rules about how law firms can solicit client reviews?
Yes — state bar rules on client testimonials and solicited reviews vary by jurisdiction, so it's worth confirming what's permitted before building a systematic review request process.
All figures on this page are illustrative examples for general education, not quotes, appraisals, or guarantees of actual pricing. Actual costs vary by provider, location, project scope, and market conditions — always get a specific quote before making a purchasing decision.
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